Eleven days to go
23 April, a portentious date in English literature, the birthdate, and the day he died, of William Shakespeare, shared with the festival of George, England's patron.
Shakespeare used the saint as a rally; Cry Harry, for England and St George.
It's time to rally the forces again on World Book Night, originally celebrated with World Book Day in March but recently as a stand alone, volunteers across the globe will be handing out books; as a gift, genuinely something for nothing.
Statistically, 36% of adults in England are said never to read, and along with World Book Day in March, World Book Night aims to put books into the hands of people who might not usually read
There is the official selection of titles, but what can we do as individuals, as authors and readers?
Share what we love, spread the words. The official selection may not be to everyone's taste, but there is something out there for everyone; a novella, an epic, a cracking good read. Put the imagination in gear and share a book with someone you know, a book you have read and loved, your choice, see if you can work out what they might like...
...and let the adventure rattle onwards!